Slider 1

Romastru Trading

Special distribution for specialty products

Slider 2

Neola Pharma

Excellence, simple and supple

Slider 3

Business solutions in pharmaceuticals

The opportunity to grow together

About Us

Established in 1838, Pharaon Group is a family owned conglomerate of diversified entities spread over many industries and geographical areas with a special focus on Healthcare Services in Central Eastern Europe, Caucasus, Central Asia, Middle East and Africa

Active in Romania, Bulgaria and Moldova, with sales of 170 Million Euro in 2018 and 250 employees, Pharaon Healthcare Europe, through its distributor Romastru Trading and scientific office Neola Pharma is a medium sized, specialty products focused, pharmaceutical services provider group, established in Romania in 1994.

Our companies provide integrated regulatory, medical affairs, market access, governmental affairs, marketing, promotion, merchandising, warehousing and distribution services to companies for whom it is ineffective to focus in this region, forming long-term partnerships based on deliverables and commitment to success.

Our success relies in the deep understanding of our markets by understanding key drivers for market access, in our ability to leverage using diversified range of: Specialty Rx products, biotech and rare disease, OTCs, dermato-cosmetic, aesthetics, medical devices, and finally but equally important, our long term approach to investment and market development


One-Stop-Shop Pharaon Healthcare Europe, based in Bucharest, Romania, stands as a highly effective, backwards integrated pharmaceutical service provider, bringing value to our multinational pharma partners who choose to focus elsewhere, outsource and be replaced fully or only in certain therapeutic areas by our company

Neola Pharma – excellence, simple and supple

  • Reduces complexity, cost and risk for our partners by offering a platform to bring their innovative products to the region
  • Fully understands and manages access, health programs and funding for highly specialized products
  • Has dedicated promotion and marketing teams, specialized in such areas as gastroenterology, infectiology, hematology, rheumatology, transplant and oncology, dermatology, aesthetics, with proven ability to build and grow a franchise

  • Romastru Trading - special distribution, for specialty products

  • We are the only short-line distributor in Romania with focus on specialty, cold chain, high-end products, providing value-added services to our customers, tailored to better serve the channel
  • Our network involves five warehouses, each replica of the headquarter in Bucharest, all situated in medical scientific centers across the country
  • Servicing over 4,000 pharmacies and 500 public and private hospitals directly, we reach all customers by working with regional distributors and pharmacy chains
  • A strong warehousing and logistic system, state of the art cold-chain with specialized fleet and a sales force automation system are our tools helping us deliver promptly and safely to meet the market needs
  • Regulatory, pharmacovigilance and medical affairs structure answers most exigent mutinational partner needs
  • Compliance and quality functions are part of our corporate focus and culture while maintaining patient and medical community central stage
  • Partners

    Scientific Office

    Gilead Sciences Galderma Mylan Grifols Amryt Neola Generics

    Distribution and LSP

    Pfizer Bayer Roche Servier Glaxo UCB Ever Bausch Health


    Custom Image

    Pharaon Healthcare Europe

  • Romania
  • Bulgaria
  • Moldova
  • Pharaon Healthcare Caucasus Central Asia

  • Georgia
  • Armenia
  • Kyrgyzstan
  • Uzbekistan
  • Turkmenistan
  • Tajikistan
  • Mongolia
  • Pharaon Healthcare Africa

  • Botswana
  • Ethiopia
  • Ghana
  • Kenya
  • Mauritius
  • Madagascar
  • Namibia
  • Nigeria
  • Rwanda
  • Seychelles
  • Tanzania
  • Uganda
  • Zambia
  • Contact


    Address: 67-77 Biharia Street, 124A-147B Building 2nd floor, Bucharest, Romania

    Phone: +40 21 233 2760

    Fax: +40 21 233 2761